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What you didn’t know about Steve Jobs and Apple January 18, 2012

Posted by warwicksworld in Uncategorized.
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I was given Steve Jobs biography for Christmas and I have to say that from the moment I started reading it – I couldn’t put it down.

1) His maternal grandparents were German and his father was Abdulfattah Jandali – a Syrian born Muslim.

2) When his sister Mona Simpson was told she had a famous brother – she speculated it was John Travolta.

3) He often went to a restaurant in San Jose where Abdulfattah worked but never met him! Abdulfattah remembers him as a great tipper.

4) He dropped out of Reed college but was allowed to ‘drop in’ to his favourite classes.  With extra time on his hands he pursued his creative intuition by studying calligraphy and participating in dance classes.

5) Most of the ground breaking technologies come from outside Apple – such as when Xerox Corporation acquired a shareholding in Apple and as part of the purchase price was unfettered access to Xerox’s development centre. Being separated from Xerox’s mainstream activities – their executive team had no knowledge about the progress their scientists were making and of course no skills to know what to do with the information anyway.  Jobs knew what was going on because he had employed some of their scientists who told him.

6) Jobs had a passion about employing only ‘A team’ players – he maintained the moment you started employing B team players you were one step away from taking on C team players.

7) His staff developed an array of sign language signs to deal with his ‘reality distortion field’ tirades as he relentlessly pushed the technical and aesthetic boundaries simultaneously.

8) He was famous for saying that customers have no idea what they want – often quoting Henry Ford – who said that if he had asked his customers what they wanted – they would have replied ‘a faster horse’.

9) He had a minimalistic approach to household furniture and when deciding on a washing machine (after two weeks of exhaustive research) settled on a ‘Miele’. Expect to see Miele making use of this info soon.

10) The 1984 Superbowl final was used to launch the Apple Mac ‘Think Different’ advert – which was viewed and seen by 95 Million viewers – who had no idea it was an advert at all- and has become known as the famous ‘Ad of all time’.

11) His board room was a no-holds barred arena where you could either be a Fxxxxxx arsehole or a Fxxxxxx genius. Face to face screaming matches with Jobs were commonplace.

12) His premonition about an early death was well known – but when trying to defeat his cancer – he assembled and led the finest array of medical specialists who had his genetics analysed, and with the assistance of pharmaceutical companies, designed genetically profiled drugs. The whole sequence was described as tap walking from one lily-pad to the next on a pond. Knowing that eventually there would be no more…

13) He often used to cry in meetings.

14) Before his death he made sure that Apple would not disappear and implode like HP and Xerox. His apple campus is a masterpiece of design where his total user experience philosophy starts; because whenever you move around on the campus from canteens to meetings, toilets to parking  etc you are likely to bump into fellow team players.

15) When he resumed control of Apple he earned 1USD per year.

16) His first e-mail upon returning was to announce that – no emails were to be sent discussing Apple – (which was 45 days from bankruptcy). The following Monday morning – the offending staff members who had emailed outsiders were all fired!

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Comments»

1. addison schonland - January 18, 2012

Technology and dancing – Warwick I detect a pattern?

2. dagmar - January 18, 2012

sorry i have to correct you, he met his father several times and shook even his hand / isn t life strange

3. Pauline - January 18, 2012

I really enjoyed this Warwick! 🙂

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